Arcade Fire Mixes Up Some Music Video "Chemistry"

The best explanation for Arcade Fire’s video for “Chemistry” probably comes from Win Butler himself. He describes it as “an absurdist version of a Tom & Jerry cartoon.”

The surreal video uses a mix of live action and animation to tell the story of a dog meeting a cat at her wedding to a shark. Sparks fly, cartoon violence ensues, someone gets hit with a satellite while flying through space, it’s a lot more light-hearted than you might expect from the group, but that’s by design. “On the surface, it’s absurd why people are attracted to each other—it makes absolutely no sense,Win told FLOOD. “I just feel like that’s an experience a lot of people have had and wanted to try to capture that feeling a little bit.”

The band had the chance to work with director Ray Tintori, the man behind MGMT’s videos for “Kids,” “Electric Feel” and “Time to Pretend” and The Killer’s “Spaceman.” The animation for “Chemistry” was handled by Starburns Studio, the folks behind the animated hit Rick and Morty. You can watch the video below:

"Chemistry" - Arcade Fire

Back in real life, the band kicked off the European leg of their 'Infinite Content' tour Monday in Rotterdam. The tour is in support of their last album release, 2017's Everything Now. They’ll be back stateside in July for a few dates, then back to Europe, then back to North America, it’s enough to make your head spin a little bit.

Luckily, this isn’t a cartoon, and heads aren’t spinning for real. If your head is spinning for real maybe you should see a specialist about that.

Arcade Fire 2018 Tour Dates:

06/11 – Rotterdam, NL @ Ahoy

06/13 – Zurich, SE @ Hallenstadion

06/15 – Prague, CZ @ O2 Arena

06/17 – Budapest, HU @ Budapest Sport Arena

06/18 – Vienna, AT @ Stadthalle

06/22-24 – Scheeßel, DE @ Hurricane Festival

06/22-24 – Tuttlingen, DE @ Southside Festival

07/08 – Milwaukee, WI @ Summerfest

07/07 – Clarkston, MI – DTE Energy Music Theater

07/10 – Pittsburgh, PA @ Stage AE

07/12 – Raleigh, NC @ Red Hat Amphitheater

07/14 – Birmingham, Alabama @ Sloss Festival

07/15 – Louisville, KY @ Forecastle Festival

07/18 – Boston, MA @ Blue Hills Bank Pavilion

07/19 – Philadelphia, PA @ Festival Pier at Penn’s Landing

07/20 – Bristow, VA @ Jiffy Lube Live

08/07-11 – Oslo, NO @ Oya Festival

08/09-11 – Gothenburg, SE @ Way Out West

08/10 – Copenhagen, DK @ HAVEN Festival

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Last updated: 28 Mar 2024, 11:23 Etc/UTC